Drive more results with TikTok ads

TikTok Ads Manager has the features you need to launch effective ads, drive sales, and measure performance. Best of all, it's affordable and easy-to-use.

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TikTok Ads Hero

Why advertising here works

Get discovered

76% of TikTok users agree that TikTok is the go-to place to discover new brands and products.

Source: TikTok Marketing Science US Commerce Landscape Study conducted by Ipsos, October 2024
Drive more sales

64% of shoppers on TikTok have made a purchase after seeing an ad or shoppable content on the platform.

Source: TikTok Marketing Science US, Commerce Landscape Study 2024, commissioned by TikTok in collaboration with Ipsos
Achieve higher ROAS

TikTok is driving 1.7x more incremental revenue per dollar spent compared to other online media channels.

Source: TikTok Marketing Science x TransUnion 2024 meta-analysis. Verticals included: Retail, Regulated, Entertainment, Travel, and Auto

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Advertising solutions for every objective

Amplify your brand
Drive product sales
Generate leads
Promote your app
interative add-on

Foster connections and build your fanbase the TikTok way with Spark Ads.

Amplify your brand

interative add-on
Foster connections and build your fanbase the TikTok way with Spark Ads.

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Drive product sales

Reach the right shoppers with the right products using automation through Smart+ Catalog Ads or a Sales campaign if you don’t have a catalog.

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Generate leads

Boost traffic & get leads quickly
Capture high-intent leads via Instant Form or on your website with Native and Web Lead Generation.

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Promote your app

Drive installs and re-engage users
Use App Promotion to drive clicks, installs, or the specific in-app events you're looking for.

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Success stories on TikTok

The Snax Lab

Snax Lab turned global curiosity into real conversions with a full-funnel TikTok Shop Ads strategy, connecting their organic audience to seamless in-app shopping experiences that fueled rapid sales growth.

Achieved up to 28x ROAS

Generated $100K in gross revenue within 4 months

Love & Pebble

Love & Pebble turned viral moments into measurable sales with TikTok Shop and the Creator Affiliate Program—partnering with creators to make their beauty pops go viral again and drive direct in-app conversions through seamless checkout and Shop Ads.

Increased sales by 1,194%

Reduced CPA by 409%

Alinea Invest

Alinea is an investing app helping the next generation grow their wealth through accessible, subscription-based investing. To scale efficiently, they activated Smart+ App Campaigns and used automation and Spark Ads to reach high-intent users.

Increased subscriptions by 73%

Reduced CPA by 42% with over 13.2M impressions

Willow Boutique

Willow Boutique turned to TikTok Shop to make shopping as seamless as their style. With Agital, they launched Catalog Ads to turn organic reach into revenue, driving engagement, seamless checkout, and clear attribution through TikTok Shop.

Attributed 69% of total sales to TikTok ads

Achieved 8x ROAS

Reduced CPA by 65%

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Frequently asked questions

Get Started

How do I get started with TikTok ads?

Getting started is simple. First, choose your advertising objective, whether that's more traffic, leads, or sales. Then, set your budget, targeting, and bidding strategy. From there, upload your video creative, add your ad copy and call-to-action, review your campaign settings, and hit submit!

How can I target potential customers?

How do I set my bid strategy?

How many creatives should I make for a campaign?

log

Launch ads in minutes!

1. Select your objective

2. Set a budget, targeting, and bidding method

3. Choose your videos, ad copy, and call to action

4. Submit ads and capture your audiences attention

Start Advertising

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