Score big with sports marketing on TikTok
35% off your first campaign! Connect with an active, engaged audience who depend on TikTok to take part in the year's biggest moments—and shop.
Download the playbook
The TikTok opportunity
69 %
of users play sports or exercise at least once a week.
85 %
of users intend to watch some of the 2024 Summer Games.
62 %
of users watch a sporting event at least once a week.
How to make a winning sports-marketing game plan
Tap into TikTok ad products
Start with some Ads Manager basics, and explore our full roster of solutions, plus budgeting best practices.
Tell a great story the TikTok way
Making creative for TikTok is different, not difficult. Learn how to make an engaging hook, key message, and CTA.
Make a strategic media plan
Work your macro and micro moments into a holistic plan that leverages your learnings all year long.
Ready to drive ROI with sports marketing?
TikTok is your brand's home for the biggest sports moments
Discover the trends, product solutions, and creative recommendations that can help inspire discovery, boost sales, and spread joy!
