1 in 2 Gen Z TikTok users are likely to buy something while using TikTok.
81%
81% of users use TikTok to discover new products and brands.
6x
TikTok video ads take up 6x more screen space than banners.
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To connect to their audience the campaign used authentic and relevant content, including Ramadan-themed Content, limited-edition collections, and community engagement - to encourage user-generated content and shared Ramadan experiences.
Through personalized targeting and continuous optimization, Surrati Perfumes effectively connected with potential customers and achieved strong website conversion performance during this key cultural moment.
Working with Creativity And Planning, Shawarmer launched a full-funnel campaign utilizing a range of TikTok advertising features, including In-App Promotion, Spark Ads, In-Feed Ads, and App Installs.
Dkhoon AlEmiratia needed to innovate how they advertised to acquire new, and re-engage existing customers— while also seeking to hit higher revenues. Dkhoon AlEmiratia planned to reach its goals by implementing Spark Ads and Collection Ads
Lavera Clinic became the first brand in EMEA to leverage TikTok’s Instant Messaging on WhatsApp, driving strong engagement and conversion rates and setting a new benchmark for digital communication in the healthcare sector.