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Their Success: A Small Business Shines

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Slate & Tell

As an independent jewelry store, Slate & Tell were looking to build awareness and consideration during peak selling seasons.

By leveraging TikTok For Business's easy-to-use Smart Video Creative tool and optimizing campaigns to events, they created fun and engaging creatives that reached 4M TikTok users and resulted in 1,000 single session add to cart conversions, helping them achieve their goal of 2X return-on-ad-spend within just 6 months.

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2. Set your budget, targeting and bidding method

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