of TikTok users start their holiday shopping at least a week in advance
1 in 2
TikTok users plan to spend more money during Black Friday
89%
of TikTok users watched Black Friday content
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Success Stories on TikTok
Omolola Jewellery
Omolola Jewellery is a UK-based boutique with a passion for afro-centric jewellery. Ahead of the white Friday and Cyber Monday sales in 2020, they used TikTok for promoting their brand and products to a young UK audience.
17.5K+ Clicks
0.95% CTR
1.8M+ Impressions
Monos
Canadian travel and luggage brand Monos, increased awareness and boosted sales during Black Friday and Cyber Monday with Video Shopping Ads, In-Feed Ads and Spark Ads.
+205% ROAS
-45% CPA
+18% CTR
Edikted
Fashion brand Edikted, aimed to generate high-value customers to their website during the Black Friday and Cyber Monday shopping weekend. They utilised TikTok's Video Shopping Ads and collaborated with over 500 creators for their campaign.
Available in more than 150 markets in 75 languages, no video app is on more mobile devices worldwide. Of TikTok’s millions of users, 1 in 4 can’t be found on any other platforms.
On TikTok, it's always content first
You don't have to chase followers to get your content seen on TikTok. Our user interface is optimised for discovery and prioritizes good content over all else, leading to long session times and high engagement.
An immersive, full screen and sound-on experience
Music and audio is the most immediate way to emotionally connect with your audience and capture attention. Brands take over 100% of the screen, creating an immersive experience with no distractions, just pure TikTok joy.
Easy campaign setup & creative production
TikTok's internal tools allow you to create ads that match the style of user generated content, helping you get discovered. TikTok's creative partners such as Vimeo and Canva help you create engaging ads using 100's of pre-existing templates.
Launch ads in minutes!
1. Select your objective
2. Set a budget, targeting, and bidding method
3. Choose your videos, ad copy, and call to action
4. Submit ads and capture your audiences attention
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Launch ads in minutes!
1. Select your objective
2. Set a budget, targeting, and bidding method
3. Choose your videos, ad copy, and call to action
4. Submit ads and capture your audiences attention