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Blue Specs Glasses
Blue Specs Glasses (@bluespecsglasses) is a Shopify store that sells fashionable eyewear. After realizing their target audience of males and females between 18 to 44 was big on TikTok, the Blue team joined the platform. The Blue Specs team used Lowest Cost bidding which allowed the system to dynamically bid and reach more users resulting in more conversions and scalability in spend, all while maintaining their efficient CPA.
$7.59 Cost Per Acquisition
2.8% Conversion Rate