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Whether you’re looking to boost sales, drive app installs, or build a loyal community, TikTok ads put your message in front of the people who matter most.

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Audience Insights: Explore TikTok user interests, behaviors and demographics to maximize results and find new ways to scale

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Success Stories on TikTok

Omolola Jewellery

Omolola Jewellery is a UK-based boutique with a passion for afro-centric jewellery. Ahead of the white Friday and Cyber Monday sales in 2020, they used TikTok for promoting their brand and products to a young UK audience.

17.5K+ Clicks

0.95% CTR

1.8M+ Impressions

Monos

Canadian travel and luggage brand Monos, increased awareness and boosted sales during Black Friday and Cyber Monday with Video Shopping Ads, In-Feed Ads and Spark Ads.

+205% ROAS

-45% CPA

+18% CTR

Edikted

Fashion brand Edikted, aimed to generate high-value customers to their website during the Black Friday and Cyber Monday shopping weekend. They utilised TikTok's Video Shopping Ads and collaborated with over 500 creators for their campaign.

-50% CPA

+170% ROAS

45% TikTok Share of Site Traffic

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Still unsure about advertising on TikTok?

82%

of consumers discovered an SMB on TikTok before seeing them elsewhere.

69%

of users said Lead Gen ads on TikTok "catches their attention

61%

of users have purchased something after seeing content on TikTok.

TikTok Marketing Science US Holiday Shopping Behavior Custom Research 2020

English