Why use TikTok for Lead Generation

57%

of TikTok users are likely to purchase from an advertised business after viewing a lead generation ad.

69%

of users felt like the Lead Gen ads on TikTok "catches their attention".

1 in 2

users feel like Lead Gen ads on TikTok don't feel like "ads".

Source: TikTok Marketing Science Global Shopping Ad Products Study 2022 conducted by Material

Maximize ROI, Gain Leads

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Find new customers

Attract lead prospects with access to a highly engaged and unduplicated audience: the TikTok community.

Generate more leads

Immediate engagement

Why run Lead Ads?

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Identify and qualify potential customers for your product or service.
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Gain valuable insights and information from your target audience via surveys, questionnaires, or feedback forms.
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Secure registrations and downloads for your launches, events and digital products.
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