Generate high-quality leads for your business with TikTok ads

Seamlessly convert an audience that's uniquely tuned-in to discover, search, and connect on TikTok with TikTok Lead Generation. Our Lead Gen solution is equipped to effectively earn the most qualified customers for your business with flexibility in mind.


Why use TikTok for Lead Generation


of TikTok users are likely to purchase from an advertised business after viewing a lead generation ad.


of users said Lead Gen ads on TikTok "catches their attention".

1 in 2

users said ads on TikTok "don't feel like ads".

Source: TikTok Marketing Science Global Shopping Ad Products Study 2022 conducted by Material

Maximize ROI, Gain Leads

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Find new customers

Attract lead prospects with access to a highly engaged and unduplicated audience: the TikTok community.

Generate more leads

Immediate engagement

Why run Lead Ads?

Identify and qualify potential customers for your product or service.
Gain valuable insights and information from your target audience via surveys, questionnaires, or feedback forms.
Secure registrations and downloads for your launches, events and digital products.
Lead Gen hero