Generate high-quality leads for your business with TikTok ads

Acquire qualified customers for your business with TikTok Lead Generation. Engage an audience eager to discover, search, and connect with your brand on TikTok.

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Why use TikTok for Lead Generation

57%

of TikTok users are likely to purchase from an advertised business after viewing a lead generation ad.

69%

of users said Lead Gen ads on TikTok "catches their attention".

1 in 2

users said ads on TikTok "don't feel like ads".

Source: TikTok Marketing Science Global Shopping Ad Products Study 2022 conducted by Material

Maximize ROI, Gain Leads

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Find new customers

Attract lead prospects with access to a highly engaged and unduplicated audience: the TikTok community.

Generate more leads

Immediate engagement

Why run Lead Ads?

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Identify and qualify potential customers for your product or service.
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Gain valuable insights and information from your target audience via surveys, questionnaires, or feedback forms.
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Secure registrations and downloads for your launches, events and digital products.
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Success stories on TikTok

Suco

SuCo helps home services businesses acquire customers. For window clients, they use TikTok’s Lead Generation and Zip Code Targeting to refine audience precision and optimize ads.

CPL decreased by 37%

1,615 net new leads generated

AdvantageAutoLoans

AdvantageAutoLoans connects buyers with lenders for car financing. They refined TikTok ads with creative testing and bid caps to optimize lead gen and cost efficiency.

24K+ leads generated

Submit form rate reached 34%

Reflections Advertising

Reflections Advertising used TikTok to generate quality leads for Mortgage Solutions Financial, leveraging Spark Ads, Broad Targeting, and Advanced Instant Forms to boost conversions.

9K+ leads generated in one year

CPC decreased by 90%

KangJin Cosmetic Institute

Beauty clinic KangJin ran a TikTok Instant Messaging Ads campaign. They targeted women 35-55+ and optimized for “Conversations,” driving more qualified leads and sales opportunities.

20% Lower cost per conversation

66% Higher appointment rate

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