Generate leads and find customers on TikTok

Turn TikTok viewers into high-value customers

TikTok is where your audience lives. Lead ad solutions are made for the way people connect and discover online. Connect with people interested in your business and reach a new audience by generating leads for your business on TikTok.

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Lead generation helps your business grow

What is lead generation?

Lead generation is what a business does to turn interested people into customers for your products or services. It includes identifying prospects, collecting contact information and nurturing prospects into becoming customers.

What are leads?

How to generate leads?

Why businesses choose TikTok for lead generation

57%

of TikTok users are likely to purchase from an advertised business after viewing a lead generation ad.

69%

of users said Lead Gen ads on TikTok "catches their attention".

1 in 2

users said ads on TikTok "don't feel like ads".

Source: TikTok Marketing Science Global Shopping Ad Products Study 2022 conducted by Material

How TikTok helps you generate leads for your business

TikTok lead gen tools are an innovative way to attract new customers.

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With over 1 billions people on TikTok, find more customers with our uniquely engaged audience in a cost-effective way
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In-app solutions like Instant Form reduce the customer journey to help you increase the number of leads. The customizable form allows potential customers to share contact information and learn about your business — all within the TikTok app!
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Use powerful tools from TikTok Ads Manager to reach your business goals. Integrate seamlessly with your CRM and improve lead quantity and quality.
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Still want to use your web form? No problem! You can link Lead Generation ads to the form on your business website, and gather ad performance data using Pixel.
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lead gen success
How to start generating leads using native Instant Form or your own web form
The native Instant Form
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In TikTok Ads Manager, create a new campaign and choose the Lead Generation objective.
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Set up your ads by selecting your target audience, bid strategy, and creative. Choose Instant Form as your Optimization location.
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Create your form! This is what prospects will fill out to give you their information. Be sure to add a URL to your privacy policy.
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Manage your leads in the TikTok lead center or integrate directly with your CRM of choice.
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Your own web form
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Install Pixel to your website and set up events to track lead conversions.
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In TikTok Ads Manager, create a new campaign and choose the Lead Generation objective.
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Set up your ads by selecting your target audience, bid strategy, and creative. Choose Instant Form as your Optimization location.
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Input the URL for the landing page with your lead generation form.
The native Instant Form
bullet.
In TikTok Ads Manager, create a new campaign and choose the Lead Generation objective.
bullet.
Set up your ads by selecting your target audience, bid strategy, and creative. Choose Instant Form as your Optimization location.
bullet.
Create your form! This is what prospects will fill out to give you their information. Be sure to add a URL to your privacy policy.
bullet.
Manage your leads in the TikTok lead center or integrate directly with your CRM of choice.
VS
Your own web form
bullet.
Install Pixel to your website and set up events to track lead conversions.
bullet.
In TikTok Ads Manager, create a new campaign and choose the Lead Generation objective.
bullet.
Set up your ads by selecting your target audience, bid strategy, and creative. Choose Instant Form as your Optimization location.
bullet.
Input the URL for the landing page with your lead generation form.
Get Started

See how different industries generate leads on TikTok

Financial Services

Personal finance is a top priority for people on TikTok, especially for those TikTok users who have bought or switched financial service providers within the past 6 months or plan to in the next 6 months. Generate quotes or register for loan applications, garner leads for wealth management services, and provide your customers credit card, bank account, or insurance offerings with TikTok lead ads.

Professional Services

Your clients are searching for answers on TikTok. Your firm can recruit employees, promote limited-time offers and collect leads all in the app. TikTok is a useful for professional services businesses to develop their brand, connect with their audience, and find new clients. Firms can also engage future customers through video with TikTok ads. If your clients can see and hear what they want to know straight away, this can result in more leads for your business.

Education and Training

TikTok has become an important part of prospective students’ decision-making process and those students want even more options. With TikTok Lead Generation ads, you can promote course subscriptions, schedule sessions or campus visits, and recruit teachers and staff.

Health and Beauty

TikTok is where people come to learn and connect with their wellness communities, because health and beauty content on TikTok feel more relatable. Offer appointment booking, announce new products or treatments, and register for wellness program with TikTok Lead Generation ads.

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