Get started on TikTok Ads Manager

Boost Sales with TikTok Shop Ads

Once your TikTok Shop is set up, you'll want to supercharge your sales. New TikTok Shop Ads bring more opportunities for sellers to promote their TikTok Shops, so customers can discover and complete purchases all within TikTok. Shop Ads boost traffic and sales for your TikTok Shop by getting your ads in front of shoppers with high purchase intent.

Get Started

Our Trusted eCommerce Partners

Shop Ads 101

Introducing TikTok Shop Ads Solutions

Maximize traffic and sales for your TikTok Shop with smart, simple solutions that combine powerful targeting and audience insights to put your ads in front of shoppers more likely to buy.

Video Format: Video Shopping Ads

Video Shopping Ads are shoppable videos that live natively in the For You Feed and drive purchases for your TikTok Shop. Your audience experiences an engaging checkout experience, all within the TikTok platform.

Drive sales and traffic by increasing product discovery, consideration, and conversions.

Easily analyze campaign impact with fully integrated signals, no pixel implementation required.

Leverage customizable features to provide tailored solutions for key marketing needs.

LIVE format: LIVE Shopping Ads

LIVE Shopping Ads drive engagement to LIVE Shopping experiences from the For You Page. Users can enter your LIVE Shopping event to interact, browse products and purchase right from the app.

Maximize LIVE effort and efficiency by amplifying audience reach and visibility.

Capture the TikTok community's eagerness to shop from LIVEs with an IRL shopping experience through seamless checkout.

LIVE creative and video creative formats provide flexibility for LIVE marketing content that best fits your marketing needs.

Product format: Product Shopping Ads

Product Shopping Ads can help you maximize GMV by using your existing Product Listings as ad creatives: *Currently available in Indonesia, Malaysia, Philippines, Thailand, and Vietnam. Stay tuned for more market launches.

Use existing images from the Product Detailed Page as ad creatives, no additional content creation is needed

Available within Seller Center - Ads tab directly, no need to create or manage ad campaigns in Ads Manager separately

Access to campaign reports within Seller Center - Ads tab, all-in-one place!

Get started on Shop Ads in a few simple steps

Step 1: Have your accounts ready

First, Register for a TTAM Account today and then apply for a TikTok Shop Account in TikTok Seller Center.

Step 2: Set up TikTok Shop Ads

Log in onto TikTok Shop Seller Center from your desktop browser and click on the Ads tab to get started. Link your existing or new TikTok account, Ad account, and Business Center.

Step 3: Create your first Shop Ads campaign

Creating your first Shop Ads campaign is easy! Choose from Video Shopping Ads or LIVE Shopping Ads with Product Sales as the campaign objective.

Step 4: Analyze campaign performance

Stay up-to-date on your campaign performance, ad spending, and the status of all your campaigns in your campaign dashboard.

01 / 04

Get Started

How businesses like yours win with TikTok Shop Ads

Unicorn Cosmetics

See how Unicorn Cosmetics reduced 17% in cost-per-action (CPA), increased 4% in return-on-ad-spend (ROAS) and increased 18% on conversion rate (CVR) by launching Video Shopping Ads.

17% Reduction in CPA

Whitelab

See how Whitelab gained more than 3.5x on overall ROAS, sold more than 9.4K products and increased their GMV by +58% with Shop Ads within a month of Mega Sales.

>3.5X Overall ROAS

Love & Pebble

See how Love & Pebble gained extraordinary results with a 3.2x ROAS driving over 240 conversions and 250,000 impressions from their Shop Ads.

3.2x ROAS

01 / 03