Grow your business with TikTok ads

TikTok is home to a vibrant and engaged global community.

Increase online sales, drive app installs, grow your brand awareness, or build a community. TikTok ads support your goals whatever they are. Enjoy flexible spending, easy setup and effective advertising.

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Why TikTok?

Why Tiktok

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Everyone’s here

Available in more than 150 markets in 75 languages, no video app is on more mobile devices worldwide. Of TikTok’s millions of users, 1 in 4 can’t be found on any other platforms.

On TikTok, it's always content first

An immersive, full screen and sound-on experience

Easy campaign setup & creative production

Achieve your business goals with TikTok for Business

Build Tiktok Community
Generate leads
Boost conversions
Drive product sales
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Meet your newest, biggest fans

Engage with your target audience with and grow your fanbase the TikTok way, at an affordable price.

Build Tiktok Community

interative add-on
Meet your newest, biggest fans
Engage with your target audience with and grow your fanbase the TikTok way, at an affordable price.

Build your brand & community

Generate leads

Turn tuned-in audiences into high-value customers
Leverage TikTok's next-gen lead gen solutions to find and convert new prospects.

Generate leads with TikTok

Boost conversions

Turn attention into action
Drive conversions and achieve results with TikTok's powerful performance solutions.

Boost conversions with TikTok

Drive product sales

Grow your TikTok Shop with ad solutions
Maximize traffic and sales for your TikTok Shop and put your ads in front of shoppers more likely to buy.

Drive sales with TikTok

TikTok makes it easy

With a simple, speedy set-up process, TikTok Ads Manager will have you sharing your products with the platform's 100million strong European community in no time.

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Reach your customers with target lookalike and custom audiences. Install pixel on your site and track your performance with a real-time data dashboard.
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With flexible budgeting and bid systems built-in, TikTok Ads Manager gives you complete control of how much you spend.
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Take your ads full TikTok with our suite of powerful in-app creative tools – AR effects, transitions, filters, and text. The trick is to create like a user to get discovered.
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We also offer tools in our Creative Centre that allow you to easily and quickly repurpose your existing content to run on TikTok more effectively.
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Success stories on TikTok

2.3x

Omolala Jewellery

Omolola Jewellery is a UK-based boutique with a passion for afro-centric jewellery. Ahead of the Black Friday and Cyber Monday sales in 2020, they used TikTok for promoting their brand and products to a young UK audience.

1.8M+ Impressions

17.5K+ clicks

0.95% CTR

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Coconut Lane

Coconut Lane, a UK fashion and lifestyle accessories e-commerce store, wanted to grow their customer base and came to TikTok to run two exciting campaigns through our brand new Shopify integration.

595K+ Impressions

5K+ Clicks

2.2K+ Likes

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Lastminute.com

Lastminute.com, an online travel retailer, was looking to help beat the January blues with a new range of flight and hotel packages. To help secure engagement with Gen Z and Millennials, they came to TikTok.

10.5M+ Impressions

3.18 sec Avg. watch time

18% CTR

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Brand Safety at TikTok

Building a platform that is safe for brands first means building a platform that’s safe for every day users. Over the last year, TikTok has made great strides in developing partnerships that help promote and sustain a safe environment for all users on the TikTok platform. TikTok works with industry experts, non-governmental organizations, and industry associations around the world in our commitment to building a safe platform for our community. We collaborate with organizations in different regions to share best practices, create programs, and exchange ideas on safety-related topics.

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Whatever your goal, TikTok's got you covered

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Build a community and drive brand awareness

Use TikTok to let your audience discover your brand's story and engage with your products. Nurture your community to be your brand advocates.
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Find new customers and increase online sales

Reach your most engaged audience and share unique product features, customer reviews, coupons and offers to boost your online sales.
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Retarget and sell to existing customers

Use custom audiences, to target your existing customers and showcase new products they might be interested in.
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Turn prospects into leads

Identify and educate potential customers about your product/service by sharing an ebook/guide, run surveys, or generate registrations for product launches or events.

Launch an ad in minutes

1.
Select your advertising objective.
2.
Set your budget, targeting and bidding method.
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Upload your video or photo, add your ad copy and CTA.
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Review your campaign settings
5.
Submit!
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