Grow your business with TikTok ads

TikTok is home to a vibrant and engaged global community.

Increase online sales, drive app installs, grow your brand awareness, or build a community. TikTok ads support your goals whatever they are. Enjoy flexible spending, easy setup and effective advertising.

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Why TikTok?

Why Tiktok

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Everyone’s here

Available in more than 150 markets in 75 languages, no video app is on more mobile devices worldwide. Of TikTok’s millions of users, 1 in 4 can’t be found on any other platforms.

On TikTok, it's always content first

An immersive, full screen and sound-on experience

Easy campaign setup & creative production

TikTok makes it easy

With a simple, speedy set-up process, TikTok Ads Manager will have you sharing your products with the platform's 100million strong European community in no time.

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Reach your customers with target lookalike and custom audiences. Install pixel on your site and track your performance with a real-time data dashboard.
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With flexible budgeting and bid systems built-in, TikTok Ads Manager gives you complete control of how much you spend.
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Take your ads full TikTok with our suite of powerful in-app creative tools – AR effects, transitions, filters, and text. The trick is to create like a user to get discovered.
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We also offer tools in our Creative Centre that allow you to easily and quickly repurpose your existing content to run on TikTok more effectively.
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Success stories

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Omolala Jewellery

Omolola Jewellery is a UK-based boutique with a passion for afro-centric jewellery. Ahead of the Black Friday and Cyber Monday sales in 2020, they used TikTok for promoting their brand and products to a young UK audience.

1.8M+ Impressions

17.5K+ clicks

0.95% CTR

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Coconut Lane

Coconut Lane, a UK fashion and lifestyle accessories e-commerce store, wanted to grow their customer base and came to TikTok to run two exciting campaigns through our brand new Shopify integration.

595K+ Impressions

5K+ Clicks

2.2K+ Likes

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Lastminute.com

Lastminute.com, an online travel retailer, was looking to help beat the January blues with a new range of flight and hotel packages. To help secure engagement with Gen Z and Millennials, they came to TikTok.

10.5M+ Impressions

3.18 sec Avg. watch time

18% CTR

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Brand Safety at TikTok

Building a platform that is safe for brands first means building a platform that’s safe for every day users. Over the last year, TikTok has made great strides in developing partnerships that help promote and sustain a safe environment for all users on the TikTok platform. TikTok works with industry experts, non-governmental organizations, and industry associations around the world in our commitment to building a safe platform for our community. We collaborate with organizations in different regions to share best practices, create programs, and exchange ideas on safety-related topics.

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Whatever your goal, TikTok's got you covered

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Build a community and drive brand awareness

Use TikTok to let your audience discover your brand's story and engage with your products. Nurture your community to be your brand advocates.
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Find new customers and increase online sales

Reach your most engaged audience and share unique product features, customer reviews, coupons and offers to boost your online sales.
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Retarget and sell to existing customers

Use custom audiences, to target your existing customers and showcase new products they might be interested in.
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Turn prospects into leads

Identify and educate potential customers about your product/service by sharing an ebook/guide, run surveys, or generate registrations for product launches or events.

Launch an ad in minutes

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Select your advertising objective.
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Set your budget, targeting and bidding method.
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Upload your video or photo, add your ad copy and CTA.
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Review your campaign settings
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Submit!
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