Brand Safety at TikTok

Building a platform that is safe for brands first means building a platform that’s safe for every day users. Over the last year, TikTok has made great strides in developing partnerships that help promote and sustain a safe environment for all users on the TikTok platform. TikTok works with industry experts, non-governmental organizations, and industry associations around the world in our commitment to building a safe platform for our community. We collaborate with organizations in different regions to share best practices, create programs, and exchange ideas on safety-related topics.