Get discovered and grow your business with TikTok ads

Create a TikTok Ads Manager account to join the 2025 TikTok Holiday Emporium and unlock exclusive ad-credit offers, dedicated support, and holiday exposure opportunities for your business.

Get started

TikTok Emporium

Create Advertiser Account

Why TikTok Ads are a must for any business

76

%

of shoppers on TikTok agree that TikTok is the go-to place to discover new brands and products.

61

%

of TikTok users have purchased something directly on TikTok, or right after seeing it on TikTok.

57

%

of TikTok users are likely to purchase from an advertised business after viewing a lead generation ad.

How businesses are generating results

James Allen

Learn how a online diamond jeweller scales Black Friday/ Cyber Monday performance using TikTok’s Smart+ Catalog Ads, cutting CPA and boosting ROAS.

127 %

increase in conversions

91%

increase in ROAS

MaryRuth Organics

See how this wellness brand drove TikTok Shop sales fueling GMV up 246%.

18M+

impressions

304%

shop traffic uplift

Mavwicks Fragrance

Mavwicks Fragrances used GMV Max, premium placements, and affiliate content to spark sales growth and scale efficiently.

6X

average ROI

53%

growth in total GMV

Your questions, answered

Get started

How do I get started with TikTok ads?

Getting started is simple. First, choose your advertising objective, whether that's more traffic, leads, or sales. Then, set your budget, targeting, and bidding strategy. From there, upload your video creative, add your ad copy and call-to-action, review your campaign settings, and hit submit!

How can I target potential customers?

How do I set my bid strategy?

How many creatives should I make for a campaign?

English