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of weekly TikTok users have engaged in ecommerce behaviors on tikTok.
93%
of Tiktok users watched Saudi National Day content on TikTok.
3in5
TikTok users are open to making purchases directly from TikTok.
*Source: 1. TikTok Marketing Science Global Shopping Ad Products Study 2022 (GCC Results) conducted by Material february 2022 (n=1,927)
2. TikTok Saudi National Day Study (Saudi Arabia) conducted by ipsos Sep 2021 (n=300)