Generate high-quality leads for your business with TikTok ads

Offer only applicable for Lead Gen spend. New advertisers only.

Seamlessly convert an audience that's uniquely tuned-in to discover, search, and connect on TikTok with TikTok Lead Generation. Our Lead Gen solution is equipped to effectively earn the most qualified customers for your business with flexibility in mind. Limited-Time Offer: Unlock Exclusive Rewards

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Spend $100, Get $100 Ad Credit
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Spend $500, Get $500 Ad Credit
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Spend $1500, Get $1500 Ad Credit
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Hero-Banner-Growth

Why use TikTok for Lead Generation

57%

of TikTok users are likely to purchase from an advertised business after viewing a lead generation ad.

69%

of users said Lead Gen ads on TikTok "catches their attention".

1 in 2

users said ads on TikTok "don't feel like ads".

Source: TikTok Marketing Science Global Shopping Ad Products Study 2022 conducted by Material

Maximize ROI, Gain Leads

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Find new customers

Attract lead prospects with access to a highly engaged and unduplicated audience: the TikTok community.

Generate more leads

Immediate engagement

Why run Lead Ads?

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Identify and qualify potential customers for your product or service.
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Gain valuable insights and information from your target audience via surveys, questionnaires, or feedback forms.
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Secure registrations and downloads for your launches, events and digital products.
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Lead Gen hero

About the coupon

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Spend must be on a Lead Generation campaign within 30 days of registration. Up to $1,500 in advertising credits (the "Ad Credits" or "Coupon"), [available while supplies last]. Ad credits will be issued in currency of account registration. The Ad Credits shall expire if not used within 30 days from issuance. The Ad Credits may be used solely for media placement within the TikTok Ads Manager platform ("TTAM"). The Ad Credits are subject to all applicable TikTok policies, terms, agreements, and other requirements necessary for you to access and use the Ad Credits and TTAM (the "Ad Policies"). You hereby agree and acknowledge that you shall adhere to all applicable Ad Policies including, without limitation, participating in TTAM onboarding and creating a TTAM account. You may not transfer Ad Credits to any third party including, without limitation, your affiliates. Additional terms apply.

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