Unlock growth with TikTok’s holistic measurement solutions

Optimise your ad strategy and uncover the true impact of your TikTok campaigns with our specialised measurement methods.

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TikTok New Measurement

Uncover the full potential of TikTok when measured beyond last-touch attribution

15%
of new customers discovered on TikTok first
79%
of conversions were misattributed by last-click attribution model
58%
of users delayed visit to brand website/app instead of disrupting content browsing

Discover TikTok's Holistic Measurement Solutions

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Sales Lift Measurement

Using exposed and control groups to do scientific testing that help identify the difference in purchase behaviour between the two groups during the campaign flight.

Media Mix Modelling

Store Visit Attribution

Brand Lift Study

Measurement Success Stories

Mars Wrigley

Mars Wrigley wanted to make sure fans could still celebrate Halloween from home, launching TREAT TOWN™, a first-ever digital experience allowing users to send candy virtually to friends and family

27% lift in ad recall

14% lift in awareness

13% lift in brand association

Armani Beauty

Global luxury brand Armani Beauty wanted to raise awareness of its new fragrance, My Way Floral. To truly measure the impact of their upper funnel activity on TikTok, a Brand Lift Study was included in the campaign

9.2% lift in ad recall

7.4% lift in brand awareness

4.8% lift in brand favourability

Momentary Ink image

Momentary Ink

Summer is peak season for showcasing skin art, and the brand worked with TikTok and agency partners to design a strategy that would capture the attention of our audience and drive purchases in a cost-effective way

60% of buyers discovered the brand on TikTok

22% more efficient CPA

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launch-ad

Launch ads in minutes!

1. Select your objective

2. Set a budget, targeting, and bidding method

3. Choose your videos, ad copy, and call to action

4. Submit ads and capture your audiences attention

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