Spark conversations with new TikTok Messaging Ads

50% off your TikTok Messaging Ads spend for 30 days, up to $100 off

Exciting news! TikTok Messaging Ads (Beta) is now available in Vietnam, Thailand, and Indonesia. Find and connect with new customers through instant messaging apps like Facebook Messenger and WhatsApp. Provide consultation, book appointments and close sales all within a single chat.

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Your next sale could come from a "Hello!"

69%

of users felt like the Lead Gen ads on TikTok "catches their attention".*

46%

of TikTok users have gotten in touch with a business via external messaging apps**

2 in 5

users stated increased willingness to contact a business if they saw an Instant Messaging App Ads**

*Source: TikTok Marketing Science Global Shopping Ad Products Study 2022 conducted by Material **Source: TikTok Marketing Science Click-to-X Survey via AYTM, September 2023. Base: TikTok MAUs 18+ [PQ1] (n=360)

Why TikTok Messaging Ads?

Get Started

Top Messaging Apps Supported

Find your customers where they are. Choose between starting a conversation on WhatsApp and Facebook Messenger and nurture your leads immediately

Seamless User Experience

More than just Traffic

How to create TikTok Messaging Ads

1.
Sign up for a Pancake account. Connect your FB page and WhatsApp account to Pancake to manage conversations.
2.
Enable TikTok integration on the Pancake platform.
3.
Set up Messaging Ads in TikTok Ads Manager. - Create a campaign with the Lead Generation objective - Choose Instant Messaging Apps as your optimization location and select when you're available to respond with the Dayparting feature - Choose Instant Messaging App as your destination and add your FB page or WhatsApp number accordingly
4.
Launch your campaign and receive 50% off for 30 days up to [local currency]
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About the coupon

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You will get an email within three days of registration with detailed instructions on how to access the Messaging Ads too and set up a campaign. This will also confirm that you will be eligible for 50% off your Messaging Ads spend for 30 days, up to $100.
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To qualify for this offer, register for TikTok Ads Manager platform ("TTAM"), integrate with Pancake as a Message Management Tool ("MMT") partner, and launch your TikTok Messaging Ads campaign, selecting "Instant Messaging Apps" (direct to WhatsApp or Facebook Messenger) as your optimization location, and selecting "Conversation" as your optimization goal. Spend according to the above scheme within 30 days of your TTAM registration. Based on your advertising spend, the discount offer will be applied to your account. Discount will be capped based on details above and is only applicable to Messaging Ads spend. You must integrate Pancake with your TikTok Ads Manager account to qualify for this offer. Note that it may up to two days to be able to access the product and and up to two additional days from the initial spend date for your account to be recognized and discounts to be applied. Spend must be in local currency specified above (THB, IDR, VND). Newly registered advertisers are eligible for the offer if they fulfill the following criteria: - The registered advertisers have a self-serve SMB account - The registered advertisers are in good standing - The advertisers are running ads in APAC - The new advertising account is not an Agency/Business Center account - Only one new advertising account under one new TikTok For Business account is eligible for this offer - Only one new advertising account under one Messenger or WhatsApp Business account is eligible for this offer - Multiple advertising accounts under one TikTok for Business account, or a TikTok for Business account with an existing active advertising account are not eligible for this offer. - Provided all eligibility checks are met, discount coupon will be applied to your advertiser account for 30 days. - If the advertising credit is not fully utilized, it shall automatically expire by 2024/08/30. This offer is contingent upon the advertising account being in compliance with all TikTok advertising policies and general TikTok Coupon Terms.

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