a leading B2C platform in SEA, wanted to harness the power of TikTok to boost its online brand presence. To inject originality into their ads, they decided to sign up for the TikTok Creative Program (TCP). Under the program, ZALORA was assigned 12 new creatives, with all videos focusing on a human-centric UGC

Sephora, a global retailer of leading beauty brands, wanted to use TikTok to build awareness and excitement around its brand and increase its app installs. With the TikTok Creative Program, TikTok supplied Sephora with unique user-generated content and human-centric video creatives each week. Each video's closed captions were also localized specifically for each market.

Shopee, a leading e-commerce platform in SEA decided to advertise on TikTok to continue building its brand in Southeast Asia and maintain a foothold in the market. Shopee's goal was to ensure a high click-through rate (CTR) and low cost per acquisition (CPA) for their campaigns. To increase the CTR, Shopee tested User-Generated Content as creatives, which proved to be effective.