Unwrap holiday and New Year sales with TikTok ads
Boost seasonal cheer and wellness product sales
Discover how TikTok's advertising solutions can help you promote wellness products like supplements, vitamins, and fitness equipment. Use TikTok Ads Manager's tools to reach your target audience, increase sales, and build connections with health-conscious consumers.
Why advertise where holiday shoppers are
Get discovered
TikTok is the #1 platform where TikTok users have discovered a brand or product for the holiday season.
Source: TikTok Marketing Science US 2024 Holiday Survey via AYTM, June 2024. Base: TikTok Monthly Users 18+ who celebrate Q4 holidays (n=1000)
Community engagement
1 in 2 TikTok users turn to the For You Page for holidays & shopping events content.
Source: TikTok Marketing Science [US/CA] Holiday Purchasing Research 2022 conducted by Material.
Inspire action
55% of TikTok users are likely to buy a product for the holidays that they saw on TikTok.
Source: TikTok Marketing Science US 2024 Holiday Survey via AYTM, June 2024. Base: TikTok Monthly Users 18+ who celebrate Q4 holidays (n=1000)
Our Trusted eCommerce Partners
Ways to drive sales on TikTok
Video Shopping Ads
Shoppable videos to seamlessly drive sales on your website. Powered by your product catalog, Video Shopping Ads offers tailored product recommendations on the For You page and multiple placements to boost product sales.
TikTok Shop
In-app storefront for showcasing and selling products within the TikTok app.
Shop Ads
Paid ad solutions that drive users to your TikTok Shop to maximize traffic and sales.
Health success stories on TikTok
MaryRuth's
Using Smart Targeting to expand reach and improve customer acquisition costs
24% Higher CTR
31% Lower CPA
33% More Conversions
Bayer
Driving awareness and authentic connections for Bayer’s One A Day Men’s/Women’s 50+ advanced multivitamin gummies.
45M Impressions
85K Cart Transfers
102% Increase of Product Mentions
MySmile
Building a new distribution channel via TikTok Shop, and leveraging Shop Ads to supercharge sales
$1M+ in GMV
3x ROAS
80% Decrease in CPA
01 / 03
Launch ads and drive business results on TikTok.
Get StartedReach a unique audience on any budget.
With TikTok ads, getting your brand in front of the right audience is easy and affordable. TikTok Ads Manager helps you get more out of your ad spend.
Connect with highly engaged shoppers.
Launch, measure and optimize — all in one place.
Find your audience
Your ideal customers are out there waiting for you. TikTok Ads Manager makes it easy to get the attention of highly engaged audiences at the best possible moment.
Leverage your audience’s interests, viewing behaviors and creator interactions to deliver relevant ads tailored to your industry and goals.
Serve ads to people actively searching for products and services like yours, right at that very moment.
Use automatic targeting* to dynamically optimize who receives your ads, potentially lowering CPA while increasing conversions.
*Available only for Traffic, App, Lead Gen, Community Interaction and Conversion Web Objectives.
Unlock your creativity
Create engaging, TikTok-friendly ad content with confidence. TikTok Ad Manager's expansive suite of creative tools gives businesses an easy way to produce and edit new videos, find inspiration and more.
See examples of top ads from other advertisers, learn creative best practices and explore trending videos, sounds and hashtags on TikTok via the Creative Center.
Create top-quality ads with our library of over 100 customizable ready-to-use video templates. Simply drop in your photos, text, logos and background music to make them your own.
Customize your content with TikTok Video Editor for true native content creation. Add music, text, creative effects, transitions and more to create content that looks, feels and sounds like a TikTok video.
Measure your impact
Maximize ROI with measurement tools that provide performance and content insights, so you can act and drive conversions more efficiently.
Add TikTok Pixel to your website to track visitor actions, create audience segments or lookalikes, re-engage previous site visitors and find new customers.
Monitor and measure web and app conversions from your TikTok campaigns. Use web attribution to track return on ad spend, track conversions and evaluate the effectiveness of your digital ads.
Get actionable, data-driven insights on the performance of your video content. Track key metrics from your own customizable dashboard and get unmatched line-of-sight into your ad campaigns.
