Grow retail sales with TikTok ads
Accelerate product discovery and convert engaged shoppers with TikTok Ads Manager—powerful tools to launch campaigns, drive sales, and measure performance across categories like fashion, beauty, and food.
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Retail is a booming industry on TikTok
Introduce new products
79% of TikTok users say TikTok inspires them to buy or try new products & services.
Source: TikTok Marketing Science US TikTok Made Me "Blank" It Research 2022, conducted by MarketCast.
Convert users to customers
61% of the TikTok audience have purchased something directly on TikTok, or right after seeing it on TikTok
Source: TikTok Marketing Science Global Shopping Ad Products Study 2022 conducted by Material
Brand recognition
3 in 4 TikTok users say they are likely to buy from a brand they’ve seen on TikTok Shop.
Source: TikTok Marketing Science Global Growing TikTok in eCommerce Study 2022 conducted by Material May 2022
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Ways to drive sales on TikTok
Video Shopping Ads
Shoppable videos to seamlessly drive sales on your website.
TikTok Shop
In-app storefront for showcasing and selling products within the TikTok app.
Shop Ads
Paid ad solutions that drive users to your TikTok Shop to maximize traffic and sales.
Launch ads and drive business results on TikTok.
Unlock OfferReach a unique audience on any budget.
With TikTok ads, getting your brand in front of the right audience is easy and affordable. TikTok Ads Manager helps you get more out of your ad spend.
Connect with highly engaged shoppers.
Launch, measure and optimize — all in one place.
Find your audience
Your ideal customers are out there waiting for you. TikTok Ads Manager makes it easy to get the attention of highly engaged audiences at the best possible moment.
Leverage your audience’s interests, viewing behaviors and creator interactions to deliver relevant ads tailored to your industry and goals.
Serve ads to people actively searching for products and services like yours, right at that very moment.
Use automatic targeting* to dynamically optimize who receives your ads, potentially lowering CPA while increasing conversions.
*Available only for Traffic, App, Lead Gen, Community Interaction and Conversion Web Objectives.
Unlock your creativity
Create engaging, TikTok-friendly ad content with confidence. TikTok Ad Manager's expansive suite of creative tools gives businesses an easy way to produce and edit new videos, find inspiration and more.
See examples of top ads from other advertisers, learn creative best practices and explore trending videos, sounds and hashtags on TikTok via the Creative Center.
Create top-quality ads with our library of over 100 customizable ready-to-use video templates. Simply drop in your photos, text, logos and background music to make them your own.
Customize your content with TikTok Video Editor for true native content creation. Add music, text, creative effects, transitions and more to create content that looks, feels and sounds like a TikTok video.
Measure your impact
Maximize ROI with measurement tools that provide performance and content insights, so you can act and drive efficient conversions.
Use TikTok Pixel to track visitor actions, create audience segments, re-engage visitors and find new customers.
Use web attribution to track and measure return on ad spend, track conversions and evaluate the effectiveness of your digital ads.
Track key metrics and get actionable insights from your own customizable dashboard and get unmatched line-of-sight into your ad campaigns.
Retail success stories on TikTok
Clas Ohlson
Promoting Clas Ohlson’s home organising range with a TikTok-first campaign to audiences in Sweden, Norway, and Finland.
210k Clicks
8.5k Likes in 24 Hours
LG Electronics
LG Electronics achieved success with a global campaign that seamlessly introduced LG cooking appliances to the Millennial and Generation Z global audience.
464M Video Views
3.4M Engagements
13.6K Creations
Eva
Australian home and furniture brand finds winning formula to increase ROAS by 1,458% through full funnel ad campaign
3.5x ROAS (Overall)
>11.8M Total views
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