a leading B2C platform in SEA, wanted to harness the power of TikTok to boost its online brand presence. To inject originality into their ads, they decided to sign up for the TikTok Creative Program (TCP). Under the program, ZALORA was assigned 12 new creatives, with all videos focusing on a human-centric UGC

Colgate wanted to reach its audience effectively and in the most relevant way during the 9.9 Mega Sales Day. Colgate's strategy was simple—leverage entertaining content on TikTok to stand out and deepen engagement. The brand turned to TikTok Mega Mall, a content sponsorship package that consists of innovative solutions such as TikTok LIVE and TikTok Lucky Draw, to achieve its objectives.

Maybelline, a multinational cosmetic brand wanted to promote their new product - the Tattoo Brow Ink Pen. By tapping into TikTok's budding beauty community, Maybelline could drive both awareness and sales. The brand decided to run a series of auction In-Feed Ads aimed at potential customers that would be most likely to click through to its e-commerce page and make a purchase.