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Source: TikTok Marketing Science Global Retail Path to Purchase conducted by Material; TikTok Marketing Science Global Entertainment Study conducted by Material; Marketing Science EU Holiday Shopping Behavior Research 2020 conducted by Walnut International
70
%
of TikTok users discover new brands and products on TikTok
3/4
TikTok users are likely to buy something while using TikTok
83
%
say that TikTok plays a role in purchase decisions
Drive sales and traffic by increasing product discovery, consideration, and conversions natively in the For You Feed.

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