Outperform the standard feed

Stop paying for views, start driving real ROAS

Why settle for 2010s-level targeting? Reach the most engaged audience on mobile with 96% more return on ad spend than traditional digital channels. Reach communities who aren’t just watching, but actually converting.

Launch on TikTok

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Impressions

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CTR

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The numbers don't lie— TikTok wins

Move beyond the static feeds of the past. Our algorithm rewards intent and curiosity. Our platform is built for discovery that leads directly to the checkout.

96

%

Higher ROAS compared to other digital channels.

2

x

stronger efficiency than traditional social video ads.

15

%

Of all global product discoveries now happen on TikTok.

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Reach an audience that takes action

Engagement & connection

Scale your brand presence and build your engagement

Our users aren't just viewing a scrolling feed; they're discovering. While other networks connect you to people based on who you know, Content Graph connects you to users based on what they actually love.

A community of buyers

Intent-driven discovery

See how brands grow on TikTok

Retail
CPG
Auto
Travel
Beauty

Ray-Ban

Ray-Ban supercharged sales and boosted efficiency in the US market with Smart+ Catalog Ads, TikTok's AI-powered automation solution.

50%

decrease in Cost Per Acquisition

47%

increase in Conversion Rate

Arrae

By adding GMV Max to their overall TikTok Shop strategy, Arrae saw a healthy jump in their supplement sales, ROI and overall CPA efficiency.

75%

increase in purchases

25%

increase in ROI

Love & Pebble

Leveraging the power of TikTok Shop's Creator Affiliate program and Shop Ads, cruelty-free clean beauty brand Love & Pebble were able to level up their sales on TikTok.

1,194%

increase in sales

3.2X

increase in ROAS

Truly Beauty

With GMV Max and TikTok Shop, Truly Beauty was able to scale their newly launched Cherry Baby Oil into a hero product.

2.56X

ROI

$34K

incremental GMV in first month

Why brands are switching to TikTok

Scalability without the slow crawl

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Sick of 7-day learning periods on other platforms? TikTok allows you to scale what’s working best by today, not a week from today. Stop your ad budget from stopping you.

Attention that isn't skipped

Targeted curiosity

Frequently asked questions

How does TikTok’s ROAS compare to other platforms?

Advertisers see 96% higher ROAS on TikTok compared to other digital channels and 2x stronger efficiency than traditional social video ads.

How does TikTok handle attribution compared to Meta or Google?

Can I use my existing video assets from other platforms?

Is TikTok Shop available for my business?

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