Your business, powered by TikTok Creators

Authentic content that actually sells. TikTok One connects you with the creators your customers already follow and trust.

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Creative Partners on TikTok for Business

Influencer marketing, simplified

TikTok One (formerly Creator Marketplace) offers businesses direct access to diverse, top-tier TikTok talent, including niche experts and trendsetters, without the need for a massive budget or agency.

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How it works

Resource Module 3

Discover

Use smart filters to find creators who match your niche, audience, and budget.
Measurement solutions

Collaborate

Send a brief directly through the platform and get custom content made for your brand.
Resource 1

Scale

Turn your favorite creator videos into Spark Ads with just one click to reach even more customers.

Why TikTok One is your unfair advantage

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Vetted for Success

No more "cold DMs." Work with creators who have been verified by TikTok for their reach, engagement, and professionalism.

Inspire action

Ads that don't feel like ads

Creator-led content (Spark Ads) drives 159% higher engagement than standard ads. It’s authentic storytelling that performs.

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End-to-End Management

Briefing, casting, and payments—all in one place. We’ve handled the logistics so you can focus on the creative.

See how brands grow on TikTok

Retail
CPG
Auto
Travel
Beauty

Ray-Ban

Ray-Ban supercharged sales and boosted efficiency in the US market with Smart+ Catalog Ads, TikTok's AI-powered automation solution.

50%

decrease in Cost Per Acquisition

47%

increase in Conversion Rate

See case study

Arrae

By adding GMV Max to their overall TikTok Shop strategy, Arrae saw a healthy jump in their supplement sales, ROI and overall CPA efficiency.

75%

increase in purchases

25%

increase in ROI

See case study

Love & Pebble

Leveraging the power of TikTok Shop's Creator Affiliate program and Shop Ads, cruelty-free clean beauty brand Love & Pebble were able to level up their sales on TikTok.

1,194%

increase in sales

3.2X

increase in ROAS

See case study

Truly Beauty

With GMV Max and TikTok Shop, Truly Beauty was able to scale their newly launched Cherry Baby Oil into a hero product.

2.56X

ROI

$34K

incremental GMV in first month

See case study

Your questions, answered

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How much does it cost to use TikTok One?

Accessing the platform and searching for creators is free! You only pay the creators you choose to work with based on the rates you agree upon.

Do I have control over the content?

What if I’ve never worked with a creator before?

How do I measure the results?

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