Be the answer when they search on TikTok

Users aren't just scrolling—they're searching. Reach them the moment they look for products like yours with ads that feel like the perfect discovery.

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Brand Suitability

Growth that gets smarter every day

The "Learning Phase" is key to Search success. During the first week, our system optimizes reach using click and conversion data. We start broadly, then focus on top-performing keywords, maximizing budget effectiveness through automated optimization.

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TikTok search strategy

Search Ads Campaign

Launch for scale

Start broad to capture interest and let the TikTok algorithm learn your audience's search habits.
TikTok

Optimize for precision

Promote your top-performing search terms to "Exact Match" to lock in efficiency and ROAS.
Measurement solutions

Exclude the noise

Use the Search Terms Report to filter out irrelevant queries, keeping your spend focused on what matters.

Why Search Ads are a must-have for growth

Always on

Right person, right time

Connect with users who have "hand-raiser" intent. These aren't just viewers—they are shoppers actively looking for what you sell.

Brand Discovery

Smart learning

Our system calibrates in just 3–7 days, using Broad Match technology to find the exact search terms that drive your sales.

Target Icon

Total control

Use negative keywords and precision match types to ensure your ads only appear for the most relevant, high-value queries.

See how brands grow on TikTok

Retail
CPG
Auto
Travel
Beauty

Ray-Ban

Ray-Ban supercharged sales and boosted efficiency in the US market with Smart+ Catalog Ads, TikTok's AI-powered automation solution.

50%

decrease in Cost Per Acquisition

47%

increase in Conversion Rate

Arrae

By adding GMV Max to their overall TikTok Shop strategy, Arrae saw a healthy jump in their supplement sales, ROI and overall CPA efficiency.

75%

increase in purchases

25%

increase in ROI

Love & Pebble

Leveraging the power of TikTok Shop's Creator Affiliate program and Shop Ads, cruelty-free clean beauty brand Love & Pebble were able to level up their sales on TikTok.

1,194%

increase in sales

3.2X

increase in ROAS

Truly Beauty

With GMV Max and TikTok Shop, Truly Beauty was able to scale their newly launched Cherry Baby Oil into a hero product.

2.56X

ROI

$34K

incremental GMV in first month

Your questions, answered

Get started

How much budget do I need to start?

For the best results, we recommend a daily budget of about 20x your target cost-per-acquisition. This gives the system enough "fuel" to learn and find your customers quickly.

What is the "Learning Phase"?

Can I choose specific keywords?

Do I need new videos for Search Ads?

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