of TikTok users say that ads lead them to discover new products or brands
1 in 2
TikTok users are open to making a purchase directly from TikTok
76%
of TikTok users visit shopping sites after watching an ad on the platform
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Discover our success stories
Silk & Snow
Silk & Snow teamed up with TikTok to boost conversions and expand their audience. Using various tools like Spark Ads and Value Based Optimisation, they collaborated with creators to showcase their products authentically.
60% lift in ROAS
38% lower CPA
-25% cart abandonment
Goodiebox
Goodiebox joined forces with TikTok to increase memberships and raise awareness in Europe. They used TikTok-first videos, including POV unboxing, as engaging InFeed ads. To gauge campaign effectiveness, they conducted a Conversion Lift Study.
-66% in CAC
-50% in CPC
+64% subscriber acquisition
Prinics (KODAK Photo Printer)
Prinics, the maker of KODAK Photo Printers, launched a TikTok Creative Challenge and Video Shopping Ads (VSA) in the US. Collaborating with creators, they boosted sales of the KODAK Mini Shot 3 Retro camera.
Available in more than 150 markets in 75 languages, no video app is on more mobile devices worldwide. Of TikTok’s millions of users, 1 in 4 can’t be found on any other platforms.
On TikTok, it's always content first
You don't have to chase followers to get your content seen on TikTok. Our user interface is optimised for discovery and prioritizes good content over all else, leading to long session times and high engagement.
An immersive, full screen and sound-on experience
Music and audio is the most immediate way to emotionally connect with your audience and capture attention. Brands take over 100% of the screen, creating an immersive experience with no distractions, just pure TikTok joy.
Easy campaign setup & creative production
TikTok's internal tools allow you to create ads that match the style of user generated content, helping you get discovered. TikTok's creative partners such as Vimeo and Canva help you create engaging ads using 100's of pre-existing templates.
Launch ads in minutes!
1. Select your objective
2. Set a budget, targeting, and bidding method
3. Choose your videos, ad copy, and call to action
4. Submit ads and capture your audiences attention
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Launch ads in minutes!
1. Select your objective
2. Set a budget, targeting, and bidding method
3. Choose your videos, ad copy, and call to action
4. Submit ads and capture your audiences attention