Get started on TikTok Ads Manager

Promote your gaming apps on TikTok to drive app installs and in-app purchases

The sound-on, full-screen video format of TikTok ads is perfect to help your target audience experience your game in a fully-immersive way. Attract gamers on TikTok with engaging story-telling and video walkthroughs of your game.

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Promote your mobile apps using TikTok For Business ad solutions

3.07 B

mobile game players by the end of 2023

That's more than one-third of the global population

5 %

lower CPI

More efficient than normal video ads: Our Playable ads achieved a 16% higher CTR, 5% more Return on Ads and the day 1 retention rate was 5% higher

1.56 x

more Conversions on TikTok ads

Customized, fast loading App Profile Page feature and more on TikTok ads

Create Advertiser Account

Success Stories

Atlas Realty (aka Cerberus Interactive)

Cerberus took advantage of TikTok's sound-on experience to scale up players for its recent game, Atlas Empire. Also using the automated creative optimization tool (ACO) to keep their In-Feed message fresh.

556 app installs

100% 60 day ROAS

1.9% Click Through Rate

12.27% Conversion Rate

$0.25 Cost per Click

Brawl Stars

Brawl stars was looking to establish an official Business Account on TikTok to share organic content and engage with a large gaming community, all while promoting their YouTube channel and expanding their audience reach.

1.2M+ Followers

8.6M+ Likes

Lanslot

Lanslot aimed to maximize fan acquisition by generating significant awareness on the platform. The multiple interactive features of Spark Ads, paired with the brand's CEO's influencer expertise, allowed for deeper and more organic connections.

59.22% Conversion Rate

€0.19 Cost per Acquisition

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Why partner with TikTok?

Why partner with TikTok?

Flexible budget with super creative tools

With flexible budgeting and bid systems built-in, TikTok Ads Manager gives you complete control of how much you spend

Top influential strategy, from mild to wild

Take your ads full TikTok with our suite of powerful in-app creative tools – AR effects, transitions, filters, and text. The trick is to create like a user to get discovered

Real time monitoring

Reach your customers with target lookalike and custom audiences. Install a pixel on your site and track performance with a real-time data dashboard

Launch an ad in minutes!

Select your objective

Set your budget, targeting and bidding method

Upload your video or photo, then add your ad copy and CTA

Review your campaign settings

Start Advertising