Turn TikToks into ads with Spark Ads

Register with TikTok Ads Manager and try Spark Ads today!

Spark Ads is a native ad format allowing advertisers to tap into authenticity by boosting organic content from a business account or a creator.

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Why use Spark Ads?

157%

more :6s View Through Rate than non-Spark Ads*

20%

more Landing Page Arrival Rate than non-Spark Ads*

-14%

CPM than non-Spark Ads*

*Source: 2022 Spark Ads Internal AB Test Result Data - Brand Auction

Organic + Paid

When Organic Content Meets Paid Ads

Spark Ads allow for paid and organic strategies to join together to supercharge brand results.

Lift in ad performance

Positive user engagement on an organic posts can drive ad’s performance ie. we are seeing higher ads performance when there is organic engagement

Content selection made easy

Increase ad efficiency with audience retargeting

Ways to FIND and LAUNCH creatives for Spark Ads

How to find method #1 - Creator Content

Collaborate with TikTok creators and deliver Spark Ads featuring their content posted from the creator’s account - Ride a creator’s organic wave!

How to find method #2 - Brand Content

Boost TikTok posts under your own brand account - Build and cement your own TikTok presence!

How to launch method #1 - New Content

Create/Upload a new TikTok video from TikTok Ads Manager, which will be published on your Business Account.

How to launch method #2 - Existing Content

Use existing videos already published under your TikTok Business Account or a creator’s account.

Ace your business goals with Spark Ads

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Save time

Use existing content by boosting your own organic videos or videos from authorized creators.
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Grow your reach

Increase profile views, followers, and brand exposure by leveraging your best-performing videos.
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Build trust

Spark Ads are TikTok-native and help people discover and connect with your business in an authentic way.
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