Support Black Businesses
Amplify Black Businesses and Creators on TikTok
At TikTok, we believe that Black-owned businesses must be seen and heard, and it's our mission to embrace and empower these voices.
Given our foundational mission to bring joy and inspire creativity, TikTok is committed to supporting Black-owned businesses and creators. Through a series of initiatives and partnerships, TikTok is driving the awareness, patronage, representation, and sustainability of Black-owned businesses through their entrepreneurial journey.
From November 10-15, we're inviting our community to participate in the #ShopBlack campaign in partnership with Shopify, which includes a Hashtag Challenge (HTC), custom AR effect, music and top creators on TikTok, to support their favorite Black-owned businesses. Over 40 Black-owned Shopify merchants will be featuring their products and services in the challenge.
Hashtag Challenges involve participation from the TikTok community by getting users to create videos that raise awareness of brands and businesses.
From November 10-15, simply use the in-app hashtag #ShopBlack and custom AR effect to create content that supports a Black-owned business, and/or share a story of Black business history.
Anyone in the US or Canada can participate in the challenge - just create and use the #ShopBlack hashtag!
Click on any of the logos above to visit their business website and learn more.
JOIN THE #SHOPBLACK CAMPAIGN ON TIKTOK