Support Black Businesses
Amplify Black Businesses and Creators on TikTok
At TikTok, we believe that Black-owned businesses must be seen and heard, and it's our mission to embrace and empower these voices.
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Join TikTok in Amplifying Black-Owned Businesses
Given our foundational mission to bring joy and inspire creativity, TikTok is committed to supporting Black-owned businesses and creators. Through a series of initiatives and partnerships, TikTok is driving the awareness, patronage, representation, and sustainability of Black-owned businesses through their entrepreneurial journey.
From November 10-15, we're inviting our community to participate in the #ShopBlack campaign in partnership with Shopify, which includes a Hashtag Challenge (HTC), custom AR effect, music and top creators on TikTok, to support their favorite Black-owned businesses. Over 40 Black-owned Shopify merchants will be featuring their products and services in the challenge.
![TikTok For Business](data:image/svg+xml;utf8,<svg xmlns="http://www.w3.org/2000/svg" xmlns:xlink="http://www.w3.org/1999/xlink" viewBox="0 0 1 1" width="1"></svg>)
Adwoa Beauty Neter Gold The Shop at The Fit In The SIE Fund Coloring Pins The Necessities Company Latoya Boyd Jewelry Anaya Arts Blackpins Co. Ceylon Skincare Stuzo Clothing KYSO Renewed Hair Co Dynamite Travel Scooters Yubi Beauty Range Beauty ROSEN Skincare 54 Thrones NATURALANNIE ESSENTIALS BREAD BEAUTY SUPPLY Maya's Cookies Made ByKwest Red Bay Coffee uyai. LAMIK Beauty Green’s Oddities Riot Swim Lashesbyclaudia Mielle Organics TOPICALS Comfort Eats SAMA RAKK All Very Goods F&W Style True Moringa Diarrablu soleRebels BLK & Bold Pop Up Plus Naturalicious Chicago French PressFAQs
What is a Hashtag Challenge?
Hashtag Challenges involve participation from the TikTok community by getting users to create videos that raise awareness of brands and businesses.
How do I participate in the #ShopBlack Challenge?
From November 10-15, simply use the in-app hashtag #ShopBlack and custom AR effect to create content that supports a Black-owned business, and/or share a story of Black business history.
I am a Black Business Owner that isn't featured - can I participate in the challenge?
Anyone in the US or Canada can participate in the challenge - just create and use the #ShopBlack hashtag!
Where can I learn more about these businesses?
Click on any of the logos above to visit their business website and learn more.
How to Get Involved and Support the Black Community
FIND OUT MORE FIND MORE BLACK-OWNED BUSINESSES JOIN THE #SHOPBLACK CAMPAIGN ON TIKTOK
Countdown to the #ShopBlack Hashtag Challenge!
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