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Support Black Businesses

Amplify Black Businesses and Creators on TikTok

At TikTok, we believe that Black-owned businesses must be seen and heard, and it's our mission to embrace and empower these voices.

Join TikTok in Amplifying Black-Owned Businesses

Given our foundational mission to bring joy and inspire creativity, TikTok is committed to supporting Black-owned businesses and creators. Through a series of initiatives and partnerships, TikTok is driving the awareness, patronage, representation, and sustainability of Black-owned businesses through their entrepreneurial journey.

From November 10-15, we're inviting our community to participate in the #ShopBlack campaign in partnership with Shopify, which includes a Hashtag Challenge (HTC), custom AR effect, music and top creators on TikTok, to support their favorite Black-owned businesses. Over 40 Black-owned Shopify merchants will be featuring their products and services in the challenge.

FAQs

What is a Hashtag Challenge?

Hashtag Challenges involve participation from the TikTok community by getting users to create videos that raise awareness of brands and businesses.

How do I participate in the #ShopBlack Challenge?

From November 10-15, simply use the in-app hashtag #ShopBlack and custom AR effect to create content that supports a Black-owned business, and/or share a story of Black business history.

I am a Black Business Owner that isn't featured - can I participate in the challenge?

Anyone in the US or Canada can participate in the challenge - just create and use the #ShopBlack hashtag!

Where can I learn more about these businesses?

Click on any of the logos above to visit their business website and learn more.

How to Get Involved and Support the Black Community

TikTok For Business FIND OUT MORE
TikTok For Business FIND MORE BLACK-OWNED BUSINESSES
TikTok For Business

JOIN THE #SHOPBLACK CAMPAIGN ON TIKTOK

Countdown to the #ShopBlack Hashtag Challenge!

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