Drive more results with TikTok ads

Getting started is simple. First, choose your advertising objective, whether that's more traffic, leads, or sales. Then, set your budget, targeting, and bidding strategy. From there, upload your video creative, add your ad copy and call-to-action, review your campaign settings, and hit submit!

You can target your audience by demographics, interests, behaviors, devices, and even more ways. For advanced users who want to take their ads to the next level, you can create Custom Audiences and Lookalike Audiences to reach more people similar to your existing customers.

Your bid strategy determines how the system manages your cost per result, spends your budget, and delivers ads. Set your bid strategy to optimize campaign performance and achieve the desired outcome.

Give your campaign more ad delivery and optimization options with diversified ad groups and different creatives. We suggest between 5-10 different creatives per ad group and 3-5 diversified ad groups per campaign. As a general rule, it is always better to use creatives with big differences, especially when testing. This is especially helpful during the ad group's exploration stage.