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How it works
Bring what you have.
You don’t need a film crew.
Upload your existing assets and let our free AI tools instantly turn them into high-
performing video ad. Or tap into our network of creators ready to create content for your brand.
Choose your goal.
Tell us what success looks like for your business.
Whether you want to drive web traffic, capture leads or increase online sales, simply tell us your goal and set your budget.
We find your customers.
Skip the complex manual targeting.
Our smart technology does the heavy lifting, automatically optimising your campaign to reach the people most likely to buy from you.
No matter your starting point, TikTok has a tool to help you succeed.
Automate video ad creation from any static image or clip using TikTok Symphony. Gain access to built-in tools for scripts, effects, and royalty-free music. Produce native-looking TikTok ads in minutes.
Collaborate with creators
Discover and partner with TikTok's diverse creator community through TikTok One. Generate authentic, user-generated content that truly resonates with audiences. Effortlessly manage the creative process, from brief to ad launch.
Target audiences with Smart+
Simplify campaign setup by just choosing your business goal using Smart+. Benefit from automatic budget and ad delivery optimisation. Maximise your return on investment by reaching users most engaged with similar content.
See how businesses like yours are growing on TikTok
OMATCHA
Increasing matcha sales with a highly refined audience targeting approach
Increased ROAS by 30%
Reduced cost per acquisition by 35% and cut cost per click by 25%.
Tatti Lashes
Driving sales and reaching new beauty devotees through creative advertising
1.64 million impressions
20% increase in conversions
Vilsa X Peak Value
A high impact brand campaign leveraging various TikTok ad formats
Over 52 million impressions
More than 106k clicks
Prep Kitchen
Combining AI tools with authentic content to grow their meal prep subscription service
375% growth in website orders
Lowered cost per order by 16%
Globalist X FITJEANS
Maximising conversions with scroll-stopping content
A: Not at all. You can start with as little as $10 a day and scale up only when you see results.
What if I don't know how to edit videos?
A: You don't need to. Our built-in tools can automatically turn your static product photos into video ads in seconds.
How do I know my ads will reach the right people?
A: Our smart targeting takes the guesswork out of it. Our system automatically optimises your ad delivery to show it to the users most likely to engage with your business
Will TikTok work for a business like mine?
A: Absolutely. We’ve helped thousands of businesses of all sizes across EMEA – from challenger cosmetic brands and independent bakeries to tech consultants – drive real results. TikTok users love discovering authentic, local and niche businesses. Don’t just take our word for it! Check out the success stories above to see how businesses exactly like yours are already succeeding with TikTok.