Grow your business with TikTok Ads

TikTok Ads Manager is the one-stop shop for running and managing paid campaigns on TikTok.

TikTok Ads Manager offers you an affordable, user-friendly platform to create effective ad campaigns, increase sales, and track performance for measurable growth.

TIKTOK VANESSA DESIGNER v3round

Why advertising here works

Get discovered

2 in 3 discoveries on TikTok were made via our search capabilities.

Attract new customers

TikTok users are 1.2x times more likely to explore new retailers and brands.

Drive more sales

61% of the TikTok audience have purchased something directly on TikTok, or right after seeing it on TikTok

Our Trusted eCommerce Partners
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Launch ads and drive business results on TikTok.

Get Started

Reach a unique audience on any budget.

With TikTok ads, getting your brand in front of the right audience is easy and affordable. TikTok Ads Manager helps you get more out of your ad spend.

Connect with highly engaged shoppers.

Launch, measure and optimize — all in one place.

Achieve your business goals with TikTok for Business

Build Tiktok Community
Generate leads
Boost conversions
Drive product sales
interative add-on

Meet your newest, biggest fans

Engage with your target audience with and grow your fanbase the TikTok way, at an affordable price.

Build Tiktok Community

interative add-on
Meet your newest, biggest fans
Engage with your target audience with and grow your fanbase the TikTok way, at an affordable price.

Generate leads

Turn tuned-in audiences into high-value customers
Leverage TikTok's next-gen lead gen solutions to find and convert new prospects.

Boost conversions

Turn attention into action
Drive conversions and achieve results with TikTok's powerful performance solutions.

Drive product sales

Grow your TikTok Shop with ad solutions
Maximize traffic and sales for your TikTok Shop and put your ads in front of shoppers more likely to buy.

Find your audience

Your ideal customers are out there waiting for you. TikTok Ads Manager makes it easy to get the attention of highly engaged audiences at the best possible moment.

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Leverage your audience’s interests, viewing behaviors and creator interactions to deliver relevant ads tailored to your industry and goals.
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Serve ads to people actively searching for products and services like yours, right at that very moment.
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Use automatic targeting* to dynamically optimize who receives your ads, potentially lowering CPA while increasing conversions. *Available only for Traffic, App, Lead Gen, Community Interaction and Conversion Web Objectives.
Focused View

Unlock your creativity

Create engaging, TikTok-friendly ad content with confidence. TikTok Ad Manager's expansive suite of creative tools gives businesses an easy way to produce and edit new videos, find inspiration and more.

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See examples of top ads from other advertisers, learn creative best practices and explore trending videos, sounds and hashtags on TikTok via the Creative Center.
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Create top-quality ads with our library of over 100 customizable ready-to-use video templates. Simply drop in your photos, text, logos and background music to make them your own.
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Customize your content with TikTok Video Editor for true native content creation. Add music, text, creative effects, transitions and more to create content that looks, feels and sounds like a TikTok video.
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Measure your impact

Maximize ROI with measurement tools that provide performance and content insights, so you can act and drive conversions more efficiently.

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Add TikTok Pixel to your website to track visitor actions, create audience segments or lookalikes, re-engage previous site visitors and find new customers.
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Monitor and measure web and app conversions from your TikTok campaigns. Use web attribution to track return on ad spend, track conversions and evaluate the effectiveness of your digital ads.
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Get actionable, data-driven insights on the performance of your video content. Track key metrics from your own customizable dashboard and get unmatched line-of-sight into your ad campaigns.
How - To

Success stories on TikTok

7 Brew

7 Brew is a drive-thru beverage brand with over 300 locations. To raise awareness and social proof, they launched a TikTok-first campaign during the slow summer season, leveraging creator-led content and strategic targeting.

Ad Recall lift increased by 16.4%

Gained 58k+ new followers

Betterbrand

Betterbrand makes science-backed health supplements. After building a strong organic presence, they used TikTok Shop Ads, leveraging GMV Max and Product Shopping Ads to automate optimization, drive product sales, and expand their audience reach.

GMV reached $1M in one quarter

80%+ of sales driven by ads

Arrae

Arrae creates 100% natural supplements to simplify wellness. Already leveraging TikTok Shop, they sought to scale product sales efficiently. By adopting GMV Max, they optimized campaigns, increased engagement, and maximized purchases.

Purchases increased by 75%

ROI improved by 25%

Vitamasques

Vitamasques creates innovative, affordable skincare for all skin types, with 95% of products being vegan. They adopted Carousel ads, allowing them to repurpose assets while showcasing multiple products in a single ad to drive engagement and performance.

Obtained 30% lower CPA

Carousel Ads averaged 3X higher CVR

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Launch ads in minutes!

1. Select your objective

2. Set a budget, targeting, and bidding method

3. Choose your videos, ad copy, and call to action

4. Submit ads and capture your audiences attention

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