Grow your business with Web Traffic Ads.
Drive e-commerce sales and leads on TikTok with Web Traffic Ads—no complex pixel setup required.
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Create Advertiser Account
Why Web Traffic Ads?
Low Barrier to Entry - quickly launch your first ad in minutes without the need for any complex pixel setup
Cost-Effective - a quick and efficient way for new brands to launch ads and test performance
Full-Funnel Impact - running both Web Traffic Ads and Performance Ads in tandem delivers stronger overall results than running Performance Ads alone
Scale Your Business with Zero Friction
Everything you need to drive high-intent visitors to your website, simplified.
Launch instantly with zero technical hurdles. No complex pixel setup or conversion history is required to start driving high-intent visitors to your external website.
Reach a unique audience ready to engage. Tap into the 68% of TikTok users who aren't found on other major social platforms and are proactively looking for new brands to discover.
Bridge the gap between discovery and search. With 70% of users searching for a brand after seeing it on TikTok, Web Traffic ads ensure they land exactly where you want them to go.
Unlock more efficient growth across the funnel. Maximize your total ad spend by running Web Traffic and Performance ads in tandem to see an average 36% lower CPA.
Make every impression count
Boost conversions
Expand your reach
High-quality exposure
Click-driven traffic
Turn attention into action
Nurture high-intent audiences and build first-party data for retargeting — powering sharper re-engagement that turns warm signals into real conversions.
Expand your reach
Expand your reach
Capture untapped demand
The lowest-barrier way to unlock incremental reach and new demand on TikTok, feeding your lower-funnel campaigns with high-intent traffic and first-party data.
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Web Traffic Ads Optimization Goals
Clicks - optimize for as many clicks (volume) to a URL destination of your choice, ensuring the most efficient cost per click possible
Landing Page Views - optimize for as many views for a specific landing page and time on that landing page
Engaged Sessions - optimize for users spending 10+ seconds on the landing page OR continue to visit a 2nd page from the destination
Launch Web Traffic Ads in minutes!
2. Enter your destination URL.
3. Set the budget and choose an optimization goal.
4. Add creative assets.
5. Publish and let AI handle targeting and bidding.
Your questions, answered
Launch ads and drive business results on TikTok.
Get StartedReach a unique audience on any budget.
With TikTok ads, getting your brand in front of the right audience is easy and affordable. TikTok Ads Manager helps you get more out of your ad spend.