Drive High-Intent Visits To Your Website With TikTok Web Traffic Ads
Reach users most likely to click, visit, and engage with your website using TikTok Web Traffic Ads. Optimize towards Clicks, Landing Page Views, or Engaged Sessions to drive traffic to your website and help grow lower funnel performance.
Get Started
Create Advertiser Account
Scale Your Business with Zero Friction
Everything you need to drive high-intent visitors to your website, simplified.
Launch instantly with zero technical hurdles. No complex pixel setup or conversion history is required to start driving high-intent visitors to your external website.
Reach a unique audience ready to engage. Tap into the 68% of TikTok users who aren't found on other major social platforms and are proactively looking for new brands to discover.
Bridge the gap between discovery and search. With 70% of users searching for a brand after seeing it on TikTok, Web Traffic ads ensure they land exactly where you want them to go.
Unlock more efficient growth across the funnel. Maximize your total ad spend by running Web Traffic and Performance ads in tandem to see an average 36% lower CPA.
Integrate Easily with Our Trusted eCommerce Partners
Achieve your business goals with TikTok for Business
Build Tiktok Community
Generate leads
Boost conversions
Drive product sales
Meet your newest, biggest fans
Engage with your target audience with and grow your fanbase the TikTok way, at an affordable price.
Build Tiktok Community
Build Tiktok Community
Meet your newest, biggest fans
Engage with your target audience with and grow your fanbase the TikTok way, at an affordable price.
Build your brand & community
Find your audience
Your ideal customers are out there waiting for you. TikTok Ads Manager makes it easy to get the attention of highly engaged audiences at the best possible moment.
Leverage your audience’s interests, viewing behaviors and creator interactions to deliver relevant ads tailored to your industry and goals.
Serve ads to people actively searching for products and services like yours, right at that very moment.
Use automatic targeting* to dynamically optimize who receives your ads, potentially lowering CPA while increasing conversions.
*Available only for Traffic, App, Lead Gen, Community Interaction and Conversion Web Objectives.
Unlock your creativity
Create engaging, TikTok-friendly ad content with confidence. TikTok Ad Manager's expansive suite of creative tools gives businesses an easy way to produce and edit new videos, find inspiration and more.
See examples of top ads from other advertisers, learn creative best practices and explore trending videos, sounds and hashtags on TikTok via the Creative Center.
Create top-quality ads with our library of over 100 customizable ready-to-use video templates. Simply drop in your photos, text, logos and background music to make them your own.
Customize your content with TikTok Video Editor for true native content creation. Add music, text, creative effects, transitions and more to create content that looks, feels and sounds like a TikTok video.
Measure your impact
Maximize ROI with measurement tools that provide performance and content insights, so you can act and drive efficient conversions.
Use TikTok Pixel to track visitor actions, create audience segments, re-engage visitors and find new customers.
Use web attribution to track and measure return on ad spend, track conversions and evaluate the effectiveness of your digital ads.
Track key metrics and get actionable insights from your own customizable dashboard and get unmatched line-of-sight into your ad campaigns.
Success stories on TikTok
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Launch ads in minutes!
2. Set a budget, targeting, and bidding method
3. Choose your videos, ad copy, and call to action
4. Submit ads and capture your audiences attention
Your questions, answered
Launch ads and drive business results on TikTok.
Get StartedReach a unique audience on any budget.
With TikTok ads, getting your brand in front of the right audience is easy and affordable. TikTok Ads Manager helps you get more out of your ad spend.