Grow your Business with TikTok ads

TikTok Ads Manager is the one-stop shop for running and managing paid campaigns on TikTok.

TikTok Ads Manager gives you all the features you need to launch effective ads, drive sales and measure performance. Best of all, it’s affordable and easy to use.

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Launch ads and drive business results on TikTok.

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Reach a unique audience on any budget.

With TikTok ads, getting your brand in front of the right audience is easy and affordable. TikTok Ads Manager helps you get more out of your ad spend.

Connect with highly engaged shoppers.

Launch, measure and optimize — all in one place.

Find your audience

Your ideal customers are out there waiting for you. TikTok Ads Manager makes it easy to get the attention of highly engaged audiences at the best possible moment.

Leverage your audience’s interests, viewing behaviors and creator interactions to deliver relevant ads tailored to your industry and goals.
Serve ads to people actively searching for products and services like yours, right at that very moment.
Use automatic targeting* to dynamically optimize who receives your ads, potentially lowering CPA while increasing conversions. *Available only for Traffic, App, Lead Gen, Community Interaction and Conversion Web Objectives.
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Unlock your creativity

Create engaging, TikTok-friendly ad content with confidence. TikTok Ad Manager's expansive suite of creative tools gives businesses an easy way to produce and edit new videos, find inspiration and more.

See examples of top ads from other advertisers, learn creative best practices and explore trending videos, sounds and hashtags on TikTok via the Creative Center.
Create top-quality ads with our library of over 100 customizable ready-to-use video templates. Simply drop in your photos, text, logos and background music to make them your own.
Customize your content with TikTok Video Editor for true native content creation. Add music, text, creative effects, transitions and more to create content that looks, feels and sounds like a TikTok video.
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Measure your impact

Maximize ROI with measurement tools that provide performance and content insights, so you can act and drive conversions more efficiently.

Add TikTok Pixel to your website to track visitor actions, create audience segments or lookalikes, re-engage previous site visitors and find new customers.
Monitor and measure web and app conversions from your TikTok campaigns. Use web attribution to track return on ad spend, track conversions and evaluate the effectiveness of your digital ads.
Get actionable, data-driven insights on the performance of your video content. Track key metrics from your own customizable dashboard and get unmatched line-of-sight into your ad campaigns.
How - To

Create ads in minutes!

1. Sign up or log into your TikTok Ads Manager and select an ad objective

2. Set your own ad budget and target audience

3. Choose your videos, add copy, and call to action

4. Submit ads and ready to capture the audience attention