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Why TikTok Ads Are a Must for Your Business

1 in 2

1 in 2 Gen Z TikTok users are likely to buy something while using TikTok.

81%

81% of users use TikTok to discover new products and brands.

73%

73% of TikTok users are likely to visit a store or website while using TikTok.

Source: TikTok for Business - TikTok Insights

Success stories on TikTok

7 Brew

7 Brew is a drive-thru beverage brand with over 300 locations. To raise awareness and social proof, they launched a TikTok-first campaign during the slow summer season, leveraging creator-led content and strategic targeting.

Ad Recall lift increased by 16.4%

Gained 58k+ new followers

Betterbrand

Betterbrand makes science-backed health supplements. After building a strong organic presence, they used TikTok Shop Ads, leveraging GMV Max and Product Shopping Ads to automate optimization, drive product sales, and expand their audience reach.

GMV reached $1M in one quarter

80%+ of sales driven by ads

Arrae

Arrae creates 100% natural supplements to simplify wellness. Already leveraging TikTok Shop, they sought to scale product sales efficiently. By adopting GMV Max, they optimized campaigns, increased engagement, and maximized purchases.

Purchases increased by 75%

ROI improved by 25%

Vitamasques

Vitamasques creates innovative, affordable skincare for all skin types, with 95% of products being vegan. They adopted Carousel ads, allowing them to repurpose assets while showcasing multiple products in a single ad to drive engagement and performance.

Obtained 30% lower CPA

Carousel Ads averaged 3X higher CVR

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Performance-driven solutions

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Flexible cost-control
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Immersive full-screen, sound-on ads
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Ready-to use templates for ad creatives
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Excellent customer support
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